Dr. Tsuyoshi Abe, Vice President & General Manager, Marketing HQ, Yokogawa Electric Corporation Theme; The challenge of a 100 year old company!　Corporate innovation through marketing ~ The essence of marketing and DX, and how the organizational culture should be ~

The speaker of First Wednesday September 2021 session is Dr. Tsuyoshi Abe, Vice President & General Manager,　Marketing HQ, Yokogawa Electric Corporation.

Points
The changing speed of business / Exponential change in the ICT industry / The disruptive impact of Corona and DX on business / The corporate mindset required in an era of rapid change / Comparing Japan, the US and China on digital initiatives / Yokogawa’s business segments / Transformation through selection and concentration / Long-term management planning / Corporate innovation through marketing / The limits of the Japanese

Dr. Tsuyoshi Abe, Vice President & General Manager, Marketing HQ, Yokogawa Electric Corporation Theme; The challenge of a 100 year old company! Corporate innovation through marketing ~ The essence of marketing and DX, and how the organizational culture should be ~

Dr. Tsuyoshi Abe, Vice President & General Manager, Marketing HQ, Yokogawa Electric Corporation Theme; The challenge of a 100 year old company!　Corporate innovation through marketing ~ The essence of marketing and DX, and how the organizational culture should be ~