Mr. Ray Bremner, President and CEO of Unilever Japan Theme; Unilever: Sustainability and Management

The speaker of First Wednesday June 2014 session is Mr. Ray Bremner, President and CEO of Unilever Japan

Points:
Overview of Unilever/ Sustainability of Unilever/ Marketing Strategies/ Case study of hair care product/ Products made from Japan/ Women consumers/ Difficulty of changing consumers’ habit/ Spirit of “Mottainai”/ Importance of Japanese market/ Globalization is not an Acquisition