Mr. Hiroshi Omata, The former Executive Director of Dentsu Digital inc. Theme; Marketing in the Digital age

The speaker of First Wednesday October 2017 session is Mr. Hiroshi Omata, The former Executive Director of Dentsu Digital inc.

Points:
Japan and American GDP growth in recent 20 years/Competition challenges in digital economy/Digitalization for marketing/DIgital marketing challenges/Defference between traditional marketing and modern marketing/Agile software development/Effect of Marketing automation/KPI and KGI to visualize management/Digital contents struggles