Mr. Atsuo Shimodaira, The representative Director, Executive Vice President and Chief Operating Officer of McDonald’s Japan. Theme: The ways McDonald’s Japan achieved its amazing recovery

The speaker of First Wednesday August 2018 session is Mr. Atsuo Shimodaira, The representative Director, Executive Vice President and Chief Operating Officer of McDonald’s Japan.

Points:
Why the McDonald’s Japan sales dropped/ The Impact of Poor Customer Service/ Challenges of corporate restructuring / Renewal of the management team/ Hearing the voice of the customer all year round/ How to Create a Localization Strategy/ Improvement for investment efficiency on cost/ How to improve communication with Franchisees / Recruiting Strategies/ McDonald’s Food Safety & Quality/Requirements for improving employee performance/ Creating foresight management team/ Developing effective leadership skills/ Globalization and Localization/ Targeting method/ The management principle on employee engagement