Mr. Makoto Enomoto, Senior Vice President and Chief Marketing Officer (CMO), NEC Corporation Theme; NEC’s marketing innovation

The speaker of First Wednesday  October 2021 session is Mr. Makoto Enomoto, Senior Vice President and Chief Marketing Officer (CMO), NEC Corporation.

Points

NEC’s Vision for Social Value Creation / Vision for 2030 / The Role of Marketing in Management / Future Business Models / The Role of the CMO / Master Brand Strategy / Organizational Change and Awareness Change / Promoting the Value of NEC’s Biometric Technology / Communicating Social Value with Customers / The Need for a Digital Marketing Infrastructure / The loop to maintain and strengthen customer relationships