Mr. Masafumi Ishibashi, Senior Managing Executive Officer of Nestlé Japan. Theme; Nestlé Japan’s Market-Driven Management: Nestlé Japan’s business growth

The speaker of First Wednesday March 2018 session is Mr. Masafumi Ishibashi, Senior Managing Executive Officer of Nestlé Japan.

Nestlé’s Organizational Structure / How to localize products / Internal competition advantages for human resource management / How to implement Hypothesis-Driven Development/ Customer Driven Marketing Strategies/ A Case Study of Nescafe Barista/ Redefinition of value/ The role of public relations in branding / Why Owned Media is key to an effective communications plan / Consideration of Head Office and Local Branch Office Relationships / Pricing Strategy