Mr. Yasue Sekiguchi, Dow Jones International (Managing Director/North Asia) Dow Jones Japan K.K. President.　 Theme; International media and Communication strategy of corporations

The speaker of First Wednesday January 2010 session is Mr. Yasue Sekiguchi, Dow Jones International (Managing Director/North Asia) Dow Jones Japan K.K. President.　

Points:
Speedup of information transmission in global society/ Case study 1- UTC/ Case study 2- Royal Dutch Shell/ Case study 3- GE/ Case study 4- Toyota/ Case study 5- Samsung/ The role of advertisement in corporate communication/ Dow Jones’ business model and the future of newspaper / Regional characteristics of online and print media/ Campaign’s ROI/ Japanese companies’ corporate communications to foreign countries