Mr. Kyohei Noguchi, General Manager of Global Brand Communication & CSR at Nissan Motor Co., Ltd. Theme; Case study of Nissan: Global brand communication and Human resource development

The speaker of First Wednesday September 2010 session is Mr. Kyohei Noguchi, General Manager of Global Brand Communication & CSR at Nissan Motor Co., Ltd.

 

Points: 
Brand identity: redesign and challenges/New communication approach: Emotional value/Global human resource development/Cross-functional and cross-regional human resource development/Relationship between local and global/Idea on human resource development