Ms. Risa Tanaka　Executive Vice President and Editor-in-Chief of Sendenkaigi Theme：Current Marketing Trends in Japan

The speaker of First Wednesday July 2004 session is Ms. Risa Tanaka　Executive Vice President and Editor-in-Chief of Sendenkaigi 

Points:
Active communication methods/ Marketing strategy in terms of ROI/ Corporate brand and publicity/ Holistic approach/ Exploiting PR and collaboration with advertising/ Elements of corporate value /Advertisement is the top management’s most important role/ The future of advertising