Mr. Masahiko Uotani　Representative Director & Chairman of Coca-Cola (Japan) Company,Limited. Theme：Case studies of global brand originated from Japan

The speaker of First Wednesday October 2006 session is Mr. Masahiko Uotani　Representative Director & Chairman of Coca-Cola (Japan) Company,Limited. 

Points:
Position of “Coca-Cola” products/ Generation problem/ Coca-Cola vs. Pepsi in Japanese market/ Brand management system/ To make Japan the center for sending information/ Positioning a corporate brand and a product brand/“Lexus”/ The difference of marketing processes between Western market and Japanese market/ Ideal talents