Mr. Akira Imai　Former President and CEO of Toyota Europe and current President and CEO of Delphis Inc. Theme：How Toyota developed its business in Europe

The speaker of First Wednesday November 2004 session is Mr. Akira Imai　Former President and CEO of Toyota Europe and current President and CEO of Delphis Inc. 

Points:
History of Toyota Europe/ Toyota’s advantage/ Tools for cost cut/ How to send a message/ Toyota brand/ Strategic thinking / Inspiring local staff members’ motivation/ The position of R&D/ Points to succeed in making products in foreign markets/ Future goals in EU/ Chinese market