Mr. Junro Ito Director & General Manager of Seven-Eleven Japan Theme：Strengths and Challenges of Seven-Eleven Japan

The speaker of First Wednesday April 2004 session is Mr. Junro Ito Director & General Manager of Seven-Eleven Japan

Points:
Outline of Seven Eleven/ Deflation in the society of abundant goods/ Characteristics of Seven Eleven’s customers/ Product policy/ Seven Eleven’s competitive advantage/ Advertising communication/ Cope with problems in rural areas/ Merchandising/ Points of Tanpin Kanri