Mr. Kai-Uwe Seidenfuss　 Representative Director and Vice President of DaimlerChrysler Japan Co., Ltd. Theme：Automotive Marketing Global View

The speaker of First Wednesday December 2006 session is Mr. Kai-Uwe Seidenfuss　 Representative Director and Vice President of DaimlerChrysler Japan Co., Ltd. 

Points:
Future tasks of Mercedes Benz/ Choosing the segments we should concentrate on/ Toyota’s hybrid technology/The relationship between corporate brands and product brands/ Mercedes’ effort to develop high technology/ Communication with consumers/ Japanese corporations’ effort to maintain consistency/ Implementing a communication program and its effect/ Adjusting the gaps between global and local markets