Mr. Kohzoh Takaoka, Executive Vice President and Representative Director of Nestle Japan Ltd. Theme; Nestle: Global Management

The speaker of First Wednesday August 2010 session is Mr. Kohzoh Takaoka, Executive Vice President and Representative Director of Nestle Japan Ltd. 

Points:
Nestle’s 4 strategic pillars/New Business model development/How to localize global brand/Relationship between local and global/Re-definition of KitKat/PR strategy/Emotional value and functional value